Bella Cucina

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January 1, 2004 at 9:17 pm #5118

boybrown

Hello,
My partner and I are just about to buy a new kitchen.
We have visited all the usual suspects at various retail parks around Birmingham. But the quality of the kitchens has put us off. Through the joy of the Internet I found this site

(via Which? Online). After a couple of hours reading and clicking I found a very impressive web site from a company called Bella Cucina. They claim their kitchens are of a comparable

standard to the kitchens at John Lewis (the only kitchens we liked out of the 100’s viewed). I’ve priced up our proposed kitchen and it’s a reasonable price.
The only problem is they have no showrooms. They can send samples of the chosen door and handles and a design consultant will visit with cupboard samples etc.
They sound good and honest but I’m on here to find out if anyone (or Tim) knows of them or their quality, service etc.
Thanks in advance.

January 2, 2004 at 2:37 am #5119

timfoley

Yes, I am aware of the website you mention and have

to say I find it one of the most impressive kitchen selling sites I’ve come across.
They have an extensive range of products many of which I can vouch for as quality items.
The list of appliance options is impressive and according to their terms and conditions they offer reassurances should things go wrong, and they do, with every company. It’s how they

respond that is a measure of how good they are and unfortunately I’m not privvy to any customers using their services for me to comment on this.
The great advantage of buying goods over the internet is that a company cannot hide behind terms, conditions, payment options, quality of goods etc. because they are evident in text

for you to scrutinise before making a decision.

The installation service is one they don’t try too hard to promote and with the shortage of good quality installers this is understandable. They do however offer a service that seems

to encompass most elements of installation at the going rates.

The cabinets, which I consider of great importance, are of quality construction with a protective ABS edging, colour-co-ordinated, fitter friendly rear void, 18/19mm board and quality

drawers/hinges.

It isn’t clear from information given over the site whether the units arrive rigid or whether you have to construct from flat pack once delivered and you may need to clarify this as

it will affect the charge for installation if using your own installer.

All in all I am extremely impressed with the range and quality of what they display and the ethos of fairness they convey to attract customers.

As a footnote, I did contact them some time ago to ask their permission to utilise their innovative “design grid” for the benefit of visitors to http://www.kitchensfitted.co.uk

and, as is their right, they declined.

Perhaps if you do go ahead with buying your kitchen from them you might remind them of this in order that they reconsider (After all, we are primarily a reference site

and pose no threat re: sale of goods- yet!) but before that please report back with your opinion on the service you recieved.

January 2, 2004 at 2:11 pm #5120

boybrown

Tim,
Thank you for your knowledge on this company. I’m about to order a sample door and handle. I shall keep you (and the forum) informed of how the whole process proceeds right from the

call I’m about to make.

Fingers crossed and thanks again for your help.

January 2, 2004 at 3:45 pm #5121

boybrown

Well I contacted Bella

Cucina.
The man was very polite (as you’d expect). The door and handle will take up to two weeks to arrive.
I asked about your query on the cabinets Tim. The cabinets are rigid on arrival. Which is great and as you say should decrees the cost of fitting. He also said a few people have

phoned to ask this and the website will be updated to make this clearer.
Apparently the info is on the cabinet construction section

The ordering timetable goes something like this:-
Once you are happy with the door, handle etc, you call to book a design consultant (DC). The lead time is about a week and they visit in the evenings (a god send).
The DC will visit with a selection of cupboards, doors and handles to show you the quality etc. Then they’ll take measurements and do a basic design. If you are happy they will fine

tune the design and create a 3-D CAD image (this will cost £50). All the information (measurements etc) is then uploaded to their website to be accessed by you.
Once you place the order it’s four weeks for delivery. Delivery charges depend on where you live (£200 for Birmingham).

So that’s it. So far so good. But as Tim said it’s how a company responds when things go wrong. Hopefully they won’t.

Oh I did mention your website. I subtly slipped it in to the conversation.

January 3, 2004 at 2:07 am #5122

timfoley

Having the cabinets delivered rigid is good news and will save on both time and money.

The cost of a design consultant visiting your property and the provision of a plan at £50 is extemely cheap and it seems from the information on the website that some creativity and

flair will be incorporated in your final design, something sadly lacking with the larger DIY store’s free design service.

I’m particularly impressed with the uploading of your design to the website for viewing and possibly alteration if required – very innovative and an indication of how transactiions

can be made successfully over the internet. A sign of the 21st century way of shopping and to the advantage of those wishing to save on trudging around the showrooms.

Thanks for keeping us posted and we look forward to your next installment of “Buying a kitchen over the Internet”

I suppose this series of posts will act as a guinea pig for those a little reluctant to use the internet to buy a major expenditure like a kitchen and I trust it will prove my belief

that it can be achieved with success.

January 19, 2004 at 11:03 am #5161

boybrown

It’s the 19th of January and as of this morning I

hadn’t had my sample from Bella Cucina (ordered on the 2nd January). I contacted them and the sales rep said he’d misplaced my address details which is funny as he didn’t misplace my

payment details and the money was taken from my account on the 13th. He says he was sent the wrong sample and that mine was due in this week but he could send his sample for me. So I

should receive the sample tomorrow/Wednesday. I’ll post when I receive it.

January 20, 2004 at 7:23 pm #5165

boybrown

The door sample + one came today

from Bella Cucina. The extra sample is the door that was mistakenly sent to the sales person, also a letter apologising for the delay and a catalogue. (sent special delivery)
The door samples look very good. The Monaco in laminate cherry feels very solid and looks lovely (in our opinion). The Moderna cherry is in a shaker style. Not our thing really but

still it looks nice. The door isn’t as solid as the Monaco but I put that down to the panelled look. Also the handle we requested feels nice too.
All’s looking ok. We shall phone up and arrange for a design consultant to come and “transform our kitchen” Apparently they bring samples of all the doors (70 or so!) and a sample

cupboard.
So far so good. I was a bit sceptical yesterday but they’ve redeemed themselves today.
Looking forward to the next stage.

February 14, 2004 at 2:27 pm #5226

boybrown

The next instalment.

It’s become increasingly clear that Bella Cucina is a one-man band.
Michael is your sole contact. Which wasn’t a problem at first but now it is.
We sent off our design in 2-D form as Michael requested and information on which cart on the website had our items for the kitchen. We awaited a reply. Nothing came so I contacted

him. He said he would check the contents of our cart and put anything in extra we may have missed. Fair enough I though. I received an e-mail (last Sunday evening) saying he had

uploaded what he thought to be an accurate itemised plan. But once we checked cart 3 we concluded he couldn’t have looked at our inventory. So I contacted him again (6th February) I

explained what we’d done and what he’d done. He said he’d update his cart with the corrections, and we are still waiting. He has a very well designed web site, which has

understandably drummed up a lot of business I presume. And I think this is his problem. I think he may be snowed under. He can’t visit us to do a full design for about 3 weeks.
As we are not using him for fitting and we are not in a rush, this may not be a problem for us but others be warned. Hopefully he can get it all sorted as we’ve seen a kitchen we like

(finally!) and it comes well within our budget.

February 14, 2004 at 11:18 pm #5228

timfoley

I suggest you give him the benefit of the doubt if

you have conveyed you are not in a rush.

If the goods are as descibed on the site, the quality of components are not in question and an entrepenuerial nature through investment in such a well designed site offering quality

goods can only be criticised if the service doesn’t match it.

He may well be snowed under but if he can recover the situation in time to supply you with kitchen of quality then this is meeting his side of what you believe is a good bargain.

Keep us informed and I hope your next installment is to your satisfaction.

February 15, 2004 at 1:27 pm #5229

boybrown

Tim,

To be honest i had reservations about doing my previous post. I will
give him the benefit of the doubt. As you say he is delivering a quality product so it is worth waiting for. The reason for posting was to make people aware of the timescales which

may be involved. Hopefuly the next phase will go without a hitch and we can then move from the design to preperation phase. :(

March 13, 2004 at 6:08 pm #5257

boybrown

The Next Part

Michael one of the designers from Bella Cucina visited us today.
He allayed all my fears. He was very professional and friendly and had heaps of advice but ultimately he let us decide on what we wanted.
The carcases were fabulous and the difference between BC & say B&Q is miles apart. They feel so sturdy and heavy. The drawers were of excellent quality. We fell in love with

the oil-dampened system for both the doors and the drawers. We’d already had a door sample but Michael brought the complete range with him, as we hadn’t quite made up our minds. Then

he produced an array of handles. Very nice designs indeed. In all he was here for just over two hours. He was never pushy and very informative regarding regulations etc. He will

produce the CAD design within three weeks and we’ll go from there. All in all we are extremely happy.

March 14, 2004 at 3:42 pm #5258

timfoley

How refreshing to hear of a kitchen story in praise of both the service and quality of the products.
It seems that the many manufacturers who are still suspicious of the internet would do well to read posts like this before dismissing it as a sales tool that upsets their terrestrial

retailers – a constant and boring response from the many dinosaurs we speak with.

Look forward to the next installment.

October 5, 2004 at 11:48 am #5607

boybrown

Hi Tim,

Can’t believe it was March the last time I updated the situation.
Anyway, we put off the kitchen for a 6 months due work, holidays etc.
We are now trying to find a kitchen fitter and get the kitchen very soon.

One question though. Are all laminate work surfaces the same or comparable?
I ask this because if they are we can save a bit of money on getting the exact same looking work surfaces from another retailer. I have the information on the Bella Cucina tops and

I’ve tried to look at other websites to see if they are the same. But no joy I’m afraid. Could you help me out here Tim?
The B.C worktops have the following characteristics:-

Rear edges are sealed with hot melt adhesive
3mm radius top and bottom
Laminate conforming to EN438, post formed 15mm underneath the worktop for added protection
UV paint for added protection against moisture.
Resinated paper
EN 312 part 3 P3 grade chipboard E1- low formaldehyde emission class (?????)
38 mm in height

This means nothing to me. Could you enlighten me further Tim?

Thank you.

Brian

October 6, 2004 at 1:43 pm #5609

timfoley

Brian,

Good to see you’ve resolved any issues you may have had and that the show is finally on the road.

You worktops are from a reputable manufacturer who I won’t disclose the name of on the forum, suffice to say that what they offer is both innovative and protective in as far as

laminate suraces can be. If you wish to discover more then let me know and I’ll send you a private message with further details.

With regard to istallers it may interest you to learn that we have recently moved into premises in Coventry specifically for the purpose of training and assessing installers in line

with the forthcoming initiative on training.

More information can be found at my latest thread on the following post.
http://www.kitchensfitted.co.uk/forum/viewtopic.php?t=11

Again, keep us updated on the progress of your kitchen.

February 6, 2005 at 3:19 pm #5776

Gavin

Hi Chaps,

A hello to introduce myslef and a little something to add to this thread…
I may be wrong but i think Bella Cucina may be a part of a franchise??? I stumbled across another site which looks identical to Bella Cuinas site..Word for word in fact. Another

compnay that i have found that has similar cabinets etc is ?????? Kitchens. ANyone heard of them?

Regards

Gerry

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