Kitchen Worktops Survey - Caesarstone Worktops
As there are a growing number of Quartz surfaces available to Kitchen Buyers, what do you believe distinguishes your product from your competitors and why should a potential client opt to purchase your product?
Since 1987 CaesarStone has been skilfully manufacturing high-quality, quartz surface solutions for a variety of uses and applications. An industry pioneer and global leader, CaesarStone was the world’s first company to establish a new product genre in the industry by harnessing the extraordinary physical properties of one of nature’s strongest minerals to a unique aesthetic vision - the original quartz surface. Today with 2 state-of-the-art manufacturing sites and 4 production lines, CaesarStone worktops are recognized as a leading brand combining the best of nature with cutting-edge expertise and inspiring design. CaesarStone keeps one step ahead of the pack with state-of-the-art R&D Labs that leverage the latest techniques and technologies dedicated to quality enhancement, product and industry innovations. Committed to performance and guided by creative vision, CaesarStone is driven by the highest standards of excellence, quality and integrity.
Many more consumers have growing concerns about health and environmental issues in their search for a product, do they have any reason for concern when purchasing your product?
No, At CaesarStone, protecting the environment is a top priority. Our Code of Ethics underscores our commitment to maintaining employee safety, enhancing a quality environment and working according to environment-friendly production processes. We strive to invest in recycling, do our utmost to work only with earth-friendly suppliers and care about the well-being of our customers. We create low-maintenance, eco-friendly products that enhance environmental quality. With a proud history of caring for our surroundings, we believe that our environmental actions offer us a special opportunity to make the world a better place for all.
- Environment Friendly Products
- Some of our products are made from recycled raw materials such as mirror and glass.
- Our meticulous production process helps to ensure that no products release materials that may endanger the environment.
- Our compliance with NSF 51 International Health and Safety Foundation sanitary standards ensures our working surfaces are safe for use in all food environments.
- Our non-penetrable, sealed surfaces prevent mildew and bacteria thus ensuring perfect hygiene.
- Our surfaces require minimal maintenance and significantly reduce the need for cleaning materials and detergents that may harm the environment.
- Our quartz surfaces are long-lasting and durable, making them both economical and eco-friendly as they reduce excess waste and generation of natural resources.
At CaesarStone, we keep constantly updated with the latest environmental data while fully complying with the requisite environment protection standards. We allocate substantial resources for diverse environment protection activities according to clear-cut environment quality policy and procedures.
ISO 14001
CaesarStone Quartz was the world’s first quartz surface company to comply with ISO 14001, the international standard for environmental preservation regulations. This guides our working according to environmental goals; monitoring activities; investing in tools for enhancing a quality environment; training employees and suppliers; implementing health and safety procedures and maintaining environment-friendly production processes.
GREENGUARD
All CaesarStone worktops comply with American GEI (GREENGUARD Environmental Institute) certification ensuring they are safe for the environment, do not release harmful substances into the air and thus contribute to improving indoor air quality. LEED (Leadership in Energy and Environmental Design) Developed by USGBC (United States Green Building Council), Leed is the American accredited certification program for design, construction and operation of high performance green buildings. CaesarStone’s high LEED ranking proves our compliance with ecological standards and makes us natural partners for green buildings. Working with CaesarStone
Do you govern the correct installation of your products and is proper installation connected to the Manufacturing warranty of your surface?
CaesarStone worktops in the UK is fabricated & installed by a preferred network of skilled fabricators. The fabricator/installer is responsible for correct installation, however CaesarStone provide a ‘Fabrication & Instruction Manual’ to ensure best practice. CaesarStone offer a 15 year guarantee.
With an increasing number of manufacturers producing quartz surfaces, how competitive do you believe the price of your product to be?
Competitive
Thin core quartz surfaces have become more readily available to UK worktop consumers, do you consider these a threat to the ambitions for your product and if not, why not?
No, CaesarStone offer 13mm thick quartz in a range of colours and finishes.
What is your guarantee policy and how efficient do you consider your aftercare to be in the event of a client Manufacturing defect issue?
Please refer to http://www.caesarstone.uk.com/Register_Your_Guarantee.aspx
The difference in cost of quartz surfaces when compared with laminate surfaces, is quite substantial. How would you justify a consumer paying the difference to buy your surface?
Laminate surfaces and CaesarStone quartz worktops are very different products, with different properties and appeal. Therefore it is very difficult to draw a comparison.