Kitchen Worktops Survey - Zodiaq Quartz Worktops
As there are a growing number of Quartz worktops available to Kitchen Buyers, what do you believe distinguishes your product from your competitors and why should a potential client opt to purchase your product?
DuPont has built it’s reputation and success on quality, innovation and service. DuPont is a brand that can be trusted (Market Research has proven this). Our quartz worktop brand, Zodiaq®, is a brand that follows this DuPont reputation. Our colour range is based upon extensive research, using the latest interior design trends; our product performance is second to none; our continuous new product development programme has recently brought the first ‘recycled glass’ content product to the market; and lastly, but critically, we pride ourselves on offering the best customer service in the market (including a 10 year product Warranty).
Many more consumers have growing concerns about health and environmental issues in their search for a product, do they have any reason for concern when purchasing your product?
There are absolutely no reasons for health concerns when purchasing Zodiaq®. Zodiaq® is non-porous, so food etc is unable to penetrate the surface. This makes Zodiaq® very hygienic.
DuPont designs products and processes that pass rigorous criteria for reducing the use of energy, water and materials and encourage the development of products based on the use of renewable resources. We have recently launched our first ‘recycled glass’ content Zodiaq® colour.
More details can be found: http://www2.dupont.com/Sustainability/en_US/
Do you govern the correct installation of your products and is proper installation connected to the Manufacturing warranty of your surface?
All our ‘Zodiaq® Approved’ Installers & Fabricators have been closely vetted, before being approved and authorised to be supplied by us
With an increasing number of manufacturers producing quartz surfaces, how competitive do you believe the price of your product to be?
Our price reflects the Zodiaq® product offering. One of top quality, performance, colour and service.
Thin core quartz surfaces have become more readily available to UK worktop consumers, do you consider these a threat to the ambitions for your product and if not, why not?
Our products have been developed to reflect what DuPont consumers demand in terms of aesthetics and performance; and what we believe will perform when in use. Our standards are high. Our reputation for quality, product performance and service is our No.1 concern.
What is your guarantee policy and how efficient do you consider your aftercare to be in the event of a client Manufacturing defect issue?
The DuPont™ Zodiaq® Warranty is for ten years.
In line with our total focus on Customer Service, we believe our ‘Aftercare’ service to be second to none.
The difference in cost of quartz surfaces when compared with laminate surfaces, is quite substantial. How would you justify a consumer paying the difference to buy your surface?
As with many things in life, ‘you get what you pay for’. Zodiaq® quartz worktop is a 100% solid surface – that is the total worktop is made of the same material you see on the surface. This gives it a naturally deep beauty, makes Zodiaq very strong and durable, and the non-porous surface is naturally hygienic. This is backed up by the DuPont™ Zodiaq® 10 year warranty.