There’s a recurring ‘Buy British’ trend that often resurfaces over the course of a year in our industry sectors and after Brexit, our sector, kitchens, is no different. Another drive focusing on encouraging suppliers and consumers to buy out of patriotism.
If we see a British company investing in nationally sourced components, to create innovative additions that set a new and higher standard, then it really would be best to “Buy British”. The fact that it’s performing well will be born out by it’s success and measured by the sales figures and by the positive reviews of users.
A wholesale campaign to “Buy British” doesn’t take into account the real provenance of a product. Consider a “Buy Local” campaign and supporting your greengrocer despite the fact that they may import stock from the other end of the country purely because it’s cheaper.
You see the dilemma?
There are many “British” products that utilise components that aren’t “British” but they are considered best. In our industry, let’s take Blum as an example.
Their accessories adorn most ‘British Kitchens’. I could reel off many other kitchen components that are considered the best that aren’t British but does it count if they have a UK subsidiary or Head Office? Get’s confusing now doesn’t it?
I can’t think of a British Quartz manufacturer so does this mean that the Buy British campaign rules out a popular bespoke worktop choice?
I’m as patriotic as the next person but does this “Buy British” manufacturer led media drive really feed into our psyche? I really don’t get it unless the total component make up of a kitchen is British made but how many are totally British?
The fact is, it really doesn’t matter where products are made, in time, good reputations are formed from those who install and maintain a product and those who use them – their opinion is the best yardstick of all.
Surely the major factor for anyone purchasing any product, be they a supplier or consumer renders the phrase “Buy Best” as a higher priority.
High performance, longevity, cost effectiveness, durability, low energy, less waste, recyclability, sustainability, innovation – these are all borderless descriptions that fit the criteria for buying best and let’s face it, what we all seek is purchasing high quality products that provide good value for money and remain effective in their use for a lengthy period.
The way we discover this is not from those with a vested interest in promoting the goods be they from Timbuktu or Waterloo, but by seeking out the experiences and expertise of those without a stake in a product’s future success.
There are of course some great British products but a wholesale targeting of “Buy British” doesn’t account for those products that just don’t cut the mustard.