Take a look at the comment below – it is just an example of many comments that we have to trash here at Kitchensfitted.
“Thanks for sharing blog, I like it. I think the kitchen is most important part of house, so we can’t compromise to it. I always call to professional for kitchen accessories and installation for the new one accessory. But now a day a person can fix this problem. I give more attention to kitchen in home decoration. Buying Kitchen accessories are part of my shopping himself as the upcoming accessory are very friendly to use.”
Now consider this, had we approved the comment, it would be representative of and be linking to a Worcester based Kitchen Retailer and Ltd company who have been established since 1981. Like a growing number of retailers they employ others to undertake their search engine optimisation and judging by the comment it’s clear that the poster hasn’t got the best grasp of the English language and could do with brushing up on his/her knowledge of kitchens and kitchen design before attempting to win over visitors to our site.
My advice to any company who decide to farm out their SEO is, do it yourself or at least hire someone who can post comments that reflect a true picture of your specialist knowledge otherwise allowing posters such as our friend above, free reign to represent you on the internet will do your company far more harm than good.
Good SEO is no different to how you sell yourself to any potential client who enters your shop or showroom and should you bombard them with nonsensical drivel they’ll soon scarper.
The trouble is that at the moment Google is the biggest search engine by far, and it places a lot of weight on incoming links.
If you are in a relatively unexciting business, it really hard to get natural links in to a site. Even if you have brilliant content and great products, you will get few people linking to you.
So to get decent google rankings, you have to either build links yourself, pay someone to do it or pay for the link (which is bad, as they often vanish again).
Link building is very time consuming, and as so many links are set to ‘nofollow’, effectively destroying their value. The costs of doing this in the UK makes it prohibitive for most companies, so they hire people from India or other low income countries to do this – but the quality of the language often suffers.
I’d like to see less reliance on links by the search engines, along with the removal on ‘nofollow’.