Consider the technological advancement of the car from the 60’s to today and what do you discover? That it’s evolution over that period has been a stark contrast that’s almost like comparing black with white. Today’s cars reflect the necessity to lower our carbon footprint and ooze eco, they’re more fuel efficient and they emit less harmful gasses into our atmosphere.
It’s a change driven, forgive the pun, by the buyers, like me and you. We too evolved our mindset over this period. When was the last time you walked past dog mess on the sidewalk? When was the last time you encountered a smoke cloud in a pub or restaurant? I’m going to add to that list by confidently predicting another couple of similar questions we’ll soon be adding, “When did you last see someone wasting water? And when did you last see ozone damaging materials utilised in the home? We really are nearing that time horizon. It’s inevitable at some stage that all industries will have to adhere to the rules that will keep our planet habitable for future generations. It’s a bandwagon most of us are eagerly jumping aboard as it continues to gather pace.
With the above criteria in mind let’s turn our attention to the kitchen industry.
How has kitchen cabinetry evolved over this same time frame?
Well in short, it hasn’t. The vast majority, and we’re talking in the 90+% territory here, of kitchens sold in the UK are manufactured utilising the same materials that have been used since the fitted kitchen was introduced here in the 60’s.
MFC or Melamine Faced Chipboard isn’t as friendly as it’s popular use suggests. Ask anyone who’s been unfortunate to have suffered a leak over the course of a kitchens lifetime, (another stat that’s more than likely to be in the 90+% mark).
Weetabix, as it’s been dubbed, by those of us who’ve replaced water damaged cabinetry over the years, makes up a high percentage of the kitchen most of you are currently working from and although emissions are of an excessively lesser amount when compared with a car engine, today’s Kitchen cabinets do play a small part in off-gassing – a term used to describe the emission of gasses given off by variety of materials used in the home. In the case of chipboard and MDF, materials most commonly used in kitchen construction, urea formaldehyde, used in the glue that binds the particles together, is the cause.
The Puustelli Miinus Cabinet.
For many years, I’d been on a quest to seek alternatives to the same old cabinetry and doors I’d dismantled, removed and fitted in my career as a kitchen installer, contractor and beyond and I have to say my only criteria some years back was a waterproof cabinet. Yes, in a kitchen where humidity is at a higher level than in any other room in the house, aside from the bathroom and where there’s a significantly increased chance of a leak or a spillage, the cabinets are not waterproof and still aren’t – how’s that for evolution?
Fast forward a few years and that mindset kicks in, the Green mindset, the one that pricks our Eco consciences and has more now become an Eco imperative.
Three years ago I happened upon a piece of research carried out by a Finnish kitchen manufacturer, Puustelli.
They’d invested over £1.5 million and had hired a team of industrial designers and scientists to create and develop a material that would meet the ‘keen to be green’ mindset of 21st century consumers.
Ticking Eco boxes alone though wasn’t the goal and the resulting range, now in production, is truly groundbreaking. In fact it has no comparison so I had to adopt a ‘Forget Everything’ attitude when assessing the range.
Consider the following to get a better grasp of the Miinus Range
- Miinus has a carbon footprint that is almost halved in comparison to regular kitchens
- It’s almost 50% lighter than other kitchen ranges
- All components were chosen on ecological grounds and all parts can be recycled, serviced and replaced
- The Biocomposite carcass frame, is waterproof and can withstand temperatures of more than 90 degrees Celsius.
- The Minuus Range can be dismantled and moved several times over without weakening.
- The range comes with a long guarantee.
- No chipboard or MDF is utilised in the manufacture of The Miinus range and the Oriented Strand Board that does form part of the component make up of the range, has a hugely significant reduced emission rate of less than 0.03 parts per million. That’s equivalent to the amount in the air that surrounds us.
Pretty mind blowing stuff wouldn’t you say? The most Eco Friendly kitchen on the planet, waterproof, stronger and lighter than any kitchen that preceded it.
So to the nitty gritty and the burning question of cost, availability and styles.
The thing that’s really rankled with me in the years after the green revolution we entered into, is the high end price tag that appears to be a pre-requisite associated with environmentally friendly products. Isn’t that defeating the object of winning over the environmentally savvy consumers if you price a product in a less affordable bracket?
Puustelli, for this reason, have aligned their kitchen to those, not in the premium sector as you might expect from such a pioneering kitchen but in the mid to high priced range making it reachable to a far wider consumer base. Price comparison exercises show that the Miinus range sits alongside other kitchens in its price range that have already proved popularity with UK buyers. Impressive eh? A revolutionary kitchen that others cannot compare to on all counts yet made as affordable.
As for style, check out the images below.
A wide selection of door styles and finishes with an emphasis on both contemporary and traditional finishes make up the Miinus range and the door specification is also part of this revolution. Selectively sourced woods from certified forests providing a variety of door finishes and styles from slab to shaker to glass framed offering customers a comfortable selection that doesn’t confound them as endless varieties of most other kitchen ranges might. Oiled, painted or raw finishes are available to cover all styles that may be specified.
Now then, how many of you remember that ad where Victor Kiam goes through the benefits of the Remington razor he’d been using only to up his involvement significantly by expressing ‘I was so impressed, I bought the company”? Ok, only two of you then but you get the point even if I’m showing my age.
I’ve become so impressed, excited and obsessed that I’m now actively promoting the range – the first kitchen range I’ve ever recommended.
For years now my blogs and articles have been targeted to the buyers and I’ve offered advice, tips and guidance to people caught up in the minefield of purchasing a kitchen. That still applies but this innovation changes entirely my former remit given the groundbreaking nature of the Miinus range, this introduction and subsequent write ups are aimed at all buyers, whether they be developers, retailers, designers, specifiers, end users or whomever.
Attractive terms/packages will be offered to retailers or developers who wish to become pioneers in offering something completely different to their clients and offers a great opportunity to tap into a demand led by the rapid growth of ethical buyers.
Support will see a similar innovation that will help drive sales as we utilise all forms of modern media to spread our green kitchen gospel.
So, whether you are reading this as a buyer, a retailer, a developer or a builder and you would like more information, e-mail us at firstname.lastname@example.org
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